Hex is the SEO platform for agencies. Audit sites, track rankings in Google, Bing and AI answers, research keywords and links, and send white-label reports from one workspace.
Hex is in private beta: access is by invitation.
Every tool for every client site, for the whole team, at app.hexseo.au.
Features →A Screaming Frog-class crawler for Mac and Windows, with a link flow map and log file analyser.
Desktop crawler →A full SEO plugin that runs alongside your current one until you switch.
WordPress plugin →Track Google and Bing rankings daily on desktop and mobile, down to city or postcode. Hex shows share of voice, the SERP features you own and whether Google’s AI Overview cites you.
Hex crawls a site the way a search engine might, then keeps going: it renders JavaScript where it matters, measures titles in pixels, and crawls pages robots.txt would block so the problems behind them still surface.
People ask AI assistants what they used to ask Google. Hex finds those prompts, checks whether your site answers them, and tracks whether the assistants mention or cite you.
Hex scans Google Maps on a grid around the business and shows where you rank at every point, audits your citations for consistent name, address and phone, and watches your Business Profile.
Each client gets a dashboard, reports built from Hex’s own data, scheduled white-label emails and an optional read-only portal. Building or sending a report never triggers a paid lookup.
Turn seed keywords into scored lists and topic clusters, find the gaps against competitors, and see what the current top ten have in common.
Product names belong to their owners. Hex is not affiliated with them. See our comparisons.
Add Hex to Claude as a connector and ask in plain language: which pages lost clicks this month, what changed on a client site, or draft this month’s report. Claude works inside one workspace, with your role, and asks before any paid lookup.
Claude, Looker Studio and the API →# claude.ai: Settings > Connectors > Add custom connector
# URL https://api.hexseo.au/mcp
# Claude Code
claude mcp add --transport http hex \
https://api.hexseo.au/mcp \
--header "Authorization: Bearer hex_YOUR_KEY"JS rendering, pixel-width SERP checks, custom extraction, crawl compare and a link juice flow map.
Google and Bing, locations, share of voice, AI Overview citations, dynamic tags and alert rules.
Opportunity-scored keywords, SERP clusters, keyword gaps, topic research and "why it ranks" chips.
Briefs from the live SERP, a 0 to 100 score with edits, and a question tree.
New and lost links over time, disavow workflow, Authority Score, link gap and bulk analysis.
Striking distance, CTR gaps, cannibalisation, decaying pages, and GSC joined with GA4.
Prompt libraries, mention and citation rates, share of voice, sentiment and cited pages.
Maps rank heatmaps, citation and NAP audit, Business Profile monitoring.
Uptime every 15 minutes, change diffs with severity, broken CTAs, robots and sitemap changes.
Client dashboards, report builder, scheduled white-label sends, portal and Looker Studio.
Automatic redirect maps, rules for nine platforms, live validation and a post-launch audit.
Hex as a Claude connector, a Looker Studio connector and an API-first platform.
Order vetted guest posts and niche edits, with live-link checks.
Hex shows where each score comes from, so you can defend it in front of a client.
SEO agencies first: one workspace holds every client site, with roles for your team, a read-only portal for clients and white-label reports. In-house teams use the same tools for their own sites.
Hex is in private beta and access is by invitation. Email [email protected] for a demo. Once you are invited, create a workspace, add a site, verify it through Search Console, a DNS record or a meta tag, and run your first crawl.
Your own Search Console and GA4 data, Hex’s crawler, and DataForSEO for keyword, SERP and backlink data. Paid lookups show their cost before they run and are stored and reused.
Yes. The Hex SEO plugin handles titles, schema, sitemaps and redirects on its own, and when connected it applies fixes found by the crawler after a dry run.
Tell us about your agency and the sites you look after, and we will send you an invitation.
Hex is in private beta: access is by invitation.